Diana McIntyre is a Personal, Business & KiwiSaver Adviser. She helps people to ensure they have the best insurance solutions for their individual situations by providing straightforward and honest advice.
She can simplify the complexities of life, income, health and business insurance - making it easy to understand.
Diana draws on her own personal experience about how to survive during a health, income or professional crisis to help clients with practical insurance solutions.
CASE STUDY - DIANA MCINTYRE
I was aiming to get a brand & website that was professional and relatable... giving me a platform to then start online advertising and search engine optimization to grow my business leads.
project goals
Reflects her personal brand — warm, professional and direct;
She wanted a personal brand website that:
Appeals to both personal and business clients who value clear, practical advice;
Encourages enquiries to fill her appointment pipeline Is easy to manage and update.
Diana did not have a dedicated website prior to working with AI-Gen.Studio and knew it was time for something more intentional - a professional online presence that reflected her experience, built trust, and helped potential clients understand her services.
I love the use of the orange pop of colour and the font / script... These elements create a nice feel.to a website which would normally be really formal and dry.
To shape Diana’s personal brand identity, I selected a color palette that feels familiar and trustworthy in the insurance industry - tones that reflect both stability and energy, professional and approachable.
Sacramento
Google
Font
light script
Alice
Google Font
classic serif
I paired a light script font (Sacramento - designed by Brian J. Bonislawsky for Astigmatic) and classic serif font (Alice - designed by Viktoriya Grabowska for Cyreal) for the headings to impart a little personality, and then used a clean sans serif for body copy throughout to ensure easy reading across all devices.
Since Diana’s personal brand is built around her name, I created a typography logo that is clean, elegant and unmistakably hers.
The first name features a bold yet graceful script with a subtle flourish on the “n,” bringing warmth and personality. Her surname is set in a light, modern sans serif, adding contrast and clarity.
The result is a balanced combination of professional and personal that Diana loved right away, and one that reflects the straightforward, trusted approach.
logo
I love my Diana McIntyre logo...so simple and elegant.
personal brand
Diana was open to trying something different — a custom AI-powered personal brand photoshoot that would capture her in relatable, professional settings, but it had to “look like me”!
She described wanting a mix of semi-formal and casual looks: wearing a light jacket in a clean workspace, as well as scenes where she’s chatting with business owners or tradespeople in a kitchen or lounge — the kinds of people she supports every day.
The result was an asset library of realistic AI-generated brand images that bring consistency and personality to her website and marketing — all while saving time and cost.
I was a bit skeptical at first (having an AI Photoshoot) , but it worked out great.
it was super cool as it was super simple. Great to get images in different environments and attire without having to take time out of my day to do it! How cool is that?
Thanks so much for your time, patience, creativity, thoughtfulness and EFFORT to get it to where it is.
ai photoshoot
To strengthen Diana’s visual brand, I created a tailored set of stock images that aligned with her key services, specifically life, trauma, health and business insurance, as well as Kiwisaver.
Each curated stock image reflects the correct message and is consistent with her brand design. We were able to tie the image colors into her brand which made for a very cohesive website design.
curated insurance industry stock images
Seeing the images and website come to life (during the design process) was definitely my favorite bit.
During our brand interview conversation, I got very clear on her audience, services, and what sets her apart. This shaped the tone and structure of her website copy, ensuring every word reflected her voice and message.
Diana provided copy input for the more technical service areas and then using a blend of traditional writing and AI tools, I completed the full website with SEO keyword optimisation baked in.
copywriting and messaging
I turned my focus into bringing together Diana’s new brand - fonts, logo, colors, AI photos and industry stock images into a cohesive design with a seamless user journey in both desktop and mobile (which was designed separately as a vertical site).The messaging talks directly to her ideal clients and is very clear on her unique value proposition, with strong calls to action that guide visitors to book a meeting or make contact. The site is SEO-optimised and easy for Diana to update. Next steps… Blog and Google Ranking!
website design process
Diana McIntyre now has a clear, professional personal brand website that reflects who she is and what she stands for — warm, trustworthy, and experienced.
final results
Clients can easily understand her insurance and KiwiSaver services, and quickly book appointments through strong calls to action.
Her new AI-generated brand images and curated stock photography create a cohesive, recognisable online presence.
The site is already helping build trust with new leads — serving as her digital “first impression” before she even walks into the room.
Thanks Jacquie for building a wonderful website for me. It looks fantastic.... You are very talented with a nice mix of creative and interpretation. Im looking forward to seeing more of your websites. I'm sure you will nail it.
all images of diana mcintyre on this page and website are
copyright diana mcintyre. All rights reserved.
ai-gen.studio thanks her for the case study and use of these images.
SEE DIANA'S WEBSITE